Paid ads for your business.
Facebook Ads Instagram Ads TikTok Ads
Google Pay Per Click YouTube Ads Retargeting Campaigns
Facebook Ads:
Facebook Ads use precise targeting to reach specific demographics and interests. Visually engaging ads in newsfeeds and stories drive likes, comments, and shares, boosting brand awareness. Lead generation is achieved through forms and landing page clicks, ultimately increasing sales by promoting products to a targeted audience.
Instagram Ads:
Instagram Ads focus on visual content, using images and videos to capture attention. Targeting options mirror Facebook, reaching users in feeds, stories, and the Explore page. This increases engagement through compelling visuals, expands brand awareness via visual storytelling, generates leads through direct messaging and link clicks, and drives sales by showcasing products effectively.
TikTok Ads:
TikTok Ads leverage short-form video and trending sounds to engage a it's audience. Dynamic videos blend with organic content, increasing engagement through shares and duets. Brand awareness grows by tapping into viral trends. Lead generation comes from in-app forms and website redirects, and sales increase through creative product showcases.
Google Pay-Per-Click (PPC) Ads:
Google PPC Ads target users searching for specific keywords. Ads appear at the top of search results, driving immediate visibility. Relevant ad copy increases engagement, while brand awareness grows by targeting users actively seeking your products. Lead generation is achieved through landing page traffic, and sales increase by capturing high-intent users.
YouTube Ads:
YouTube Ads utilize video content to reach a broad audience. Targeted ads based on demographics and viewing habits increase engagement through compelling storytelling. Brand awareness expands by reaching a massive audience. Lead generation is driven by landing page traffic and in-video calls-to-action, while sales increase through engaging product demonstrations.
Retargeting Campaigns:
Retargeting paid ad campaigns re-engage users who have previously interacted with your brand. By tracking user behavior, such as website visits or social media engagement, businesses can deliver highly relevant ads across different platforms. For example, a user who views a business's Facebook page could later be retargeted with a compelling video ad on YouTube, reinforcing brand messaging and encouraging conversion. This targeted approach maximizes ad spend by focusing on users with demonstrated interest, significantly boosting engagement and sales.
How do the platforms differ?
With social media ads, we utilize interest, demographic and geographical data to target your ideal demographic. This type of advertising is known as interruption advertising. Individuals visit these platforms to scroll and be entertained not to purposefully make a purchase. However, it can be highly effective and extremely cost effective if executed correctly. The cost per result is typically the lowest on these platforms, the intent of the consumer is also the lowest considering why they were visiting the platform in the first place.
With Google Pay Per Click, we also utilize geographical data but paired with specific keywords and phrases. If a person in your area of targeting Google's the specific thing that you do or sell, you want to appear in those top results. While appearing and remaining in the top search results organically is achievable for some, it is not for all. See our SEO services for more information on that offering. The buying intent on Google is the highest being the user specifically went to the platform searching for a solution, the cost per result is typically the highest also.
Social media ads think cold traffic, Google Pay Per Click think warmer traffic.