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Our Top 5 Tips For Maximizing Your Social Media
Solidify Your Branding Think Target or McDonald's, everyone knows what that location offers by simply seeing the logo. State Farm "Like a good neighbor, State Farm us there.". You want you brand to stand out be unique and memorable (logo, colors, tone, verbiage are consistent), THAT makes your content recognizable.
Utilize Paid Advertising Campaign With paid ads on Google and social media platforms your marketing and advertising efforts are laser targeted to your exact ideal customer. Digital ad campaigns are highly effective when ran with proper targeting, keywords and effective ad spend. Your regular posting on social media can only reach so far, paid ads expand that reach indefinitely.
Create Engaging Content Utilize emotions within your content. Audiences engage with brands they can relate to. Don't be afraid to be humorous, heart felt and REAL. Often our clients win when they aren't trying to "sell their product and focus on adding value and entertaining their audience.
Consistency Beats ALL DONE is better than perfect! This should most likely be #1 simply because consistency can be the winning formula. You HAVE to view your digital presence as a necessity in your business. Based on statistics more than 65% of consumers consumed content from a business before making a buying decision.
Utilize Videos & Reels Videos are the most consumed type of content online BILLIONS of hours daily actually! You want to be present where the attention is. One step further are Facebook & Instagram reels and other short form videos like YouTube shorts and TikTok are highly effective. Not only does the algorithm reward this type of content it reaches BEYOND your current page likes and followers.
FREE Content IDEAS
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